B2B marketing Archive

How to Cater Your Content to the Buying Cycle

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According to the 2014 B2B Buyer Behavior Survey by DemandGen Report, 58% of buyers

Maximize Lead Generation for Your Next Content Campaign

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With 70% of B2B marketers producing more content this year than last year, we

Learn from These Content Marketing Strategies

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Content Marketing Institute and MarketingProfs teamed up in October to release their annual study,

Does Lead Scoring Have Impact?

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Lead scoring has become a popular lead management tactic used among many marketers to

Drive Results with Documentation

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A recent report by Forrester noted that for 87% of participants, developing engaging content

B2B Content Marketing: What You Need to Know

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With 75% of B2B marketers looking to increase their content marketing budgets this year,

B2B Content Marketing: Stats You Need to Know

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Starfleet Media released their 2014 Benchmark Report on B2B Content Marketing and Lead Generation

Content Strategy: Is Social the Secret?

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Most marketers who are producing content know they must promote it via social media. But,

B2B Marketing – It’s personal

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Personal, non-personal, company message, corporate message – we’ve all heard marketing communication should be

Content Marketing Tactics – 27 of the Best

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While strategy and planning are always top of mind for marketers – let’s not