B2B marketing Archive

Does Lead Scoring Have Impact?

Lead scoring has become a popular lead management tactic used among many marketers to

Drive Results with Documentation

A recent report by Forrester noted that for 87% of participants, developing engaging content

B2B Content Marketing: What You Need to Know

With 75% of B2B marketers looking to increase their content marketing budgets this year,

B2B Content Marketing: Stats You Need to Know

Starfleet Media released their 2014 Benchmark Report on B2B Content Marketing and Lead Generation

Content Strategy: Is Social the Secret?

Most marketers who are producing content know they must promote it via social media. But,

B2B Marketing – It’s personal

Personal, non-personal, company message, corporate message – we’ve all heard marketing communication should be

Content Marketing Tactics – 27 of the Best

While strategy and planning are always top of mind for marketers – let’s not

How a Software company increased their list 130% with content curation

In this case study, MarketingSherpa explores how an end-user experience management software company, Aternity,

Moving the Marketing Dial with Video

In a recent blog post by Michael Brenner, Michael Litt of video marketing platform

17 People You Should Meet at Content Marketing World

On September 9th, I will be attending the third annual Content Marketing World conference