As the online marketing world continues to evolve, search engine optimization (SEO) is becoming more of a difficult concept to grasp. Courtney Seiter, writer for The Huffington Post, goes through the basics so that we can all be on the same page. In this article, she reviews the definition of SEO, how it works, and more importantly, how we as marketers can improve our SEO efforts. Seiter writes on the necessity for SEO:
SEO is important for lots of companies because if people find you via a web search and find what they’re looking for, you can receive lots of new web visitors that can help you make more money. If people can’t find you in a web search, you miss an opportunity – and they might find your competitor, instead. “
Some different tools that you can use to improve your SEO methods include detailing out your Google Places pages, utilizing Google Authorship, and taking advantage of your Google+ social circles.
Read original article at huffingtonpost.com…