Search and Rescue: How to Become Findable and Shareable in Social Media – #curate for relevance by Brian Solis

Information is already socializing and changing the behavior for how people search, find, react, and curate. The difference between our present and future is defined by the roads and bridges we build between relevance and prevalence.

As content producers, our responsibility is to connect information and stories to existing and potential stakeholders. It’s also essential to package and optimize our content as social objects in order for them to work for us in our absence, when individuals actively seek content through contextual searches.
Read original article at searchenginewatch.com…