Gurdeep Dhillon of SAP writes about his experience at Content Marketing World and some of his takeaways. Among them, he reflects on the need for curation:
Why curate? Because if our goal is to answer the questions our prospects and customers care most about, how can we be so self-centered to assume that only we have the best answers?
Many marketers thinking they are doing content marketing right simply by producing a lot of content themselves, but they completely miss that they can be neither comprehensive, not a trusted thought leader if they are not bringing in the market’s perspectives. Gurdeep talks about his lessons learned and asks some questions worth pondering on how you can be doing content marketing better.
Read original article at SAP Blogs…