Steve Olenski of SAP describes how content marketers and social media marketers these days are making a “catastrophic” mistake by being so self-centered in their marketing versus being focused on proving value to their customers:
- Are putting more emphasis on selling than they are at establishing relationships with consumers via branding
- Would rather try and sell you something than say tell you a story
- Are only in “it” to increase their bottom line
Steve’s message is the same as ours which we posted earlier on the need for marketers to stop ego-centric content marketing. It’s not that content marketing is bad, just doing so in an ego-centric manner that supposedly helps only you, but not your customers is bad. That makes it a lose-lose.
Read original article at SAP Blogs…