SAP CMO Jonathan Becher: Curation is King – Digital is Dead

According to SAP CMO Becher, the distinction between B2B and B2C has all but disappeared. So he’s out to humanize the brand, and communicate how SAP helps people, not (just) their companies, thrive. To that end, Becher offers up a more provocative thought – that digital as we know it is “dead” and content is no longer king – but rather that Curation is.
Read original article at Mathieson…