Salesforce Campaign Influence: How to & Best Practices

One of the more powerful features in Salesforce for metrics-oriented marketers is the Campaigns functionality. With Salesforce Campaign Influence, you can effectively track the impact of a marketing campaign throughout the larger portion of the sales funnel, starting with a Lead all the way through to a closed Opportunity.

What is Salesforce Campaign Influence?

Salesforce campaign influence allows you to associate an Opportunity to multiple campaigns. Campaigns are essentially many-to-many mappings between a Campaign object in Salesforce, and the Leads, Opportunities, or Contacts that are members of the campaign. Campaign tracking is available in the following editions of Salesforce:

  • Professional
  • Enterprise
  • Performance
  • Unlimited
  • Developer

Read the complete article on the Curata Blog here.