Rise Of The Consumer Experience Economy

Macala Wright and Marguerite Darlington talk about the intersection of consumer experience, product discovery, content curation and neuromarketing:

Today, most marketers consider digital marketing to be synonymous with social media. Advertisers are discovering, however, that ROIs on social sharing and promoted posts are not the golden goose that tech companies led them to believe. The social economy has declined. Online users’ patterns are changing: they no longer use social networks to broadcast, connect and share their lives. Consumers now seek deeper online and offline experiences for fulfillment. “People want better experiences from dev

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