Repurpose Content for Social Media

In this article Doug Davidoff tells us about the importance of repurposing quality content for social media campaigns. This practices helps content marketers get the most mileage out of content and drive more leads.

…if you don’t re-purpose the quality resources you’ve archived on your website in the form of social media, you’re not getting full bang for your buck.

This idea supports Pawan Deshpande’s, CEO of Curata, Content Marketing Pyramid. The pyramid is a method of repurposing content to make your messages more digestible and get them out to a wider audience. Turn eBooks into webinars, webinars into blog posts, blog posts into social media campaigns. 

Are you getting the most out of your content? 

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