All of us have, at some point in our lives, heard the saying “the customer is always right.” Although this statement is often seen as a misconception, the ultimate goal of a company is to please their customers and in return, gain profitability. When a consumer is satisfied with a product or service, they are more likely to recommend it to others. This process is known as customer advocacy. In this piece, Lucie Curtis explains five ways customer advocacy actually helps to power up your content marketing efforts. One way? Customer advocacy content establishes credibility.
Case studies are a perfect example of advocacy content. Demonstrating how a client’s use of your products helped them achieve their business goals is far more effective than a generic product description.”
Find out how customer advocacy and content marketing work together by checking out the rest of this article. If you are looking for an in-depth guide to content marketing success, download our eBook, The Content Marketing Pyramid.
Read original article at PR Newswire…