SXSW 2011 is about to kick off, and already the buzz about the interactive festival is reaching fever pitch. Get ready: It’s going to get a lot louder. Starting today folks will flock to Austin to discuss the latest trends and batch of technology being touted as must-haves for interacting online. In addition to the hundreds of trade show exhibitors and companies on the official conference line-up, innumerable pitches will be happening in the hallways, after hours, and on the event’s fringe. In the face of this onslaught, where does a brand even start to figure out what ... (Read Full Article)