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  1. Content Curation Marketing Today


  2. Articles from Business Management Ideas

    blogs.hbr.org

    1-2 of 2

    1. Editorial Judgment is Key for Content Curation

      Explore Business Management Ideas (May 26 2011)

      In theory, algorithmic personalization can do a better job at a lower price - In practice, algorithmic personalization falls short of good human editors in some important ways. This article lists seven of them. 

      In highly-specialized information markets, that always will be true. 

      (Read Full Article)

      Mentions:   Asia   Steve Jobs   New York Times

    2. Three Tips for Curating Your Audience - The Conversation - Harvard Business School

      Explore Business Management Ideas (Jun 11 2010) Marketing

      Three Tips for Curating Your Audience - The Conversation - Harvard Business School Recently, I was having some tea and lemonade in New York City with a dear friend who is a senior publishing executive. When our conversation turned to exploring the future of publishing, she said, "Our folks say our core value is to curate content." I suggested that the real challenge for any publisher today is not just to curate content but to manage audiences for the authors. She said, "In other words we need to curate audiences." (Read Full Article)

      Mentions:   Seth Godin   Curation   Blog