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  1. Content Curation Marketing Today


  2. Articles from MarketingProfs

    marketingprofs.com

    1-7 of 7

    1. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012) Marketing , Social Media

      Social Media Top Channel for Sharing Curated Content

      Some 95 percent of surveyed marketers say they have curated content in the past six months.  Among marketers surveyed, roughly one in three (32 percent) curate content daily, three in ten (31 percent) do so weekly, and one in five (21 percent) curate content on a monthly basis. Social mechanisms are a top, though not only, channel for sharing that content. 

      (Read Full Article)

      Mentions:   Social Media   RSS   SEO

    2. Content - Content Marketing Trends for 2012: What's in and What's Out

      Explore MarketingProfs (Jan 17 2012)

      No doubt about it: 2011 was a big year for content marketing. A recent survey conducted by my company, HiveFire, found that 82% of B2B marketers today use content marketing. And twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. (Read Full Article)

      Mentions:   HiveFire   Content Marketing

    3. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      Content - 2012 Content Marketing Benchmarks, Budgets, and Trends Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers say they employ on average eight separate content marketing tactics to achieve their marketing goals. (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    4. B2B Marketers Moving Toward Online Content Strategies

      Explore MarketingProfs (Oct 18 2011) Marketing , Search , Social Media

      B2B Marketers Moving Toward Online Content Strategies MarketingProfs.com B2B Marketers Moving Toward Online Content Strategies MarketingProfs.com (subscription)56% of B2B marketers are now using a content curation strategy (relying on some content from other sources), up 17% from the adoption level reported six months earlier. (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    5. Content - Brands Using Content Curation to Build Thought Leadership : MarketingProfs Article

      Explore MarketingProfs (Mar 30 2011)

      Content - Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    6. Brands Using Content Curation to Build Thought Leadership

      Explore MarketingProfs (Mar 30 2011) Marketing , Search , Social Media

      Brands Using Content Curation to Build Thought Leadership Among such content curators, most (78.9%) cite thought leadership as their ... Content curation has taken center stage: 69% of marketing execs say content ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    7. Content Curation: Engage Your Customers in Three Simple Steps : @MarketingProfs and @tweetsfrompawan

      Explore MarketingProfs (Jul 13 2010) Marketing , Social Media

      I am going to let you in on a little secret: Engaging customers online does not have to be difficult. In fact, sharing information with the appropriate group does not need to be daunting or time consuming—if the way information is selected and shared is effective. (Read Full Article)

      Mentions:   Content Curation   Curation   Curata