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  1. Content Curation Marketing Today


  2. Articles from Forbes.com

    forbes.com

    1-6 of 6
    1. IBM Uses Content Curation for Internal Communications

      Explore Forbes.com (Apr 19 2012)

      IBM Uses Content Curation for Internal Communications

      In the past, internal messaging and communications within large enterprises tended to be pushed from from the C suite to the cubes and the employees. Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line. Today, there is more emphasis on collaboration, and that requires bottoms-up and side-to-side communications. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers. 

      (Read Full Article)

      Mentions:   New York   IBM   Content Curation

    2. Winning The SEO Battle Through Content Curation

      Explore Forbes.com (Apr 18 2012)

      Winning The SEO Battle Through Content Curation

      The battle for top billing on the search results page is fierce, and sites with fresh, relevant content are the ones that come out on top, argues Hivefire CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO. 

      (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   Content Curation

    3. How Forbes is Disrupting the News Business: Content Marketing Plays a Role

      Explore Forbes.com (Mar 27 2012)

      How Forbes is Disrupting the News Business: Content Marketing Plays a Role

      Forbes seems to be proud of its AdVoice program. Content marketers immediately will see the relevance of a program that allows brands to publish content easily and prominently. 

      (Read Full Article)

      Mentions:   PowerPoint

    4. The Rise and Rise of Pinterest And Our Love Of Digital Curation - Forbes

      Explore Forbes.com (Feb 16 2012)

      Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill. There's a new movement underway. If you haven’t come across Pinterest yet, you soon will do. It’s a new virtual pinboard site that everyone’s talking about.

      (Read Full Article)

      Mentions:   Curation

    5. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      Content Curation Tools for B2B Marketing Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    6. Winning The SEO Battle Through Content Curation

      Explore Forbes.com (Oct 31 2011)

      Winning The SEO Battle Through Content Curation ForbesWinning The SEO Battle Through Content CurationForbesThat is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of ...and more » (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   HiveFire