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  1. Content Curation Marketing Today


  2. Articles from Social Media Today

    socialmediatoday.com

    1-13 of 13

    1. "Curation is Everyone's Game Now," in B2B Marketing

      Explore Social Media Today (Apr 25 2012)

      Curation is everyone’s game now.  Whether it’s the company that wants to emulate IBM’s Smarter Planet or the mid-size company that is using something like Curata, companies who sell business-to-business and depend on something more than a tweet to make their case and build thought leadership, are gravitating either to having their PR firm or their marketing departments curate online content that is relevant to their cause.

      (Read Full Article)

      Mentions:   IBM   Curation   B2B marketing

    2. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012) Social Media

      At the most-basic level, content curation works because all sites rely on either "transactions" or "fresh content" or "encyclopedic results" to drive high traffic and engagement. Content curation will help with the latter two drivers. Content curation is a good way to refresh a site with fresh content on a regular basis. Conducted over a long enough time frame, the content repository also becomes more encyclopedic. 

      (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    3. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012) Social Media

      Thought leadership is a traditional reason for engaging in content marketing. Content curation is an increasingly-important way of creating and sustaining a content marketing program. the process of finding, collecting, and presenting engaging digital content on a particular subject. Most of the advice you will hear about "how" to create a successful thought leadership program, especially when using content curation, stresses the quality of the content. That is good advice. 

      (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    4. Content Marketing is Exploding at SXSW

      Explore Social Media Today (Mar 12 2012)

      My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing.  Put more diplomatically, there is both a new urgency on marketing’s side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing’s lead.

      (Read Full Article)

      Mentions:   Verne Global   Pawan Deshpande   Content Marketing

    5. Start Thinking Strategically For Content Curation

      Explore Social Media Today (Feb 20 2012) Marketing , Social Media

      Start Thinking Strategically For Content Curation According to the content curation firm HiveFire, some of the greatest challenges facing content marketers in the United States are creating original content (73.6%) and finding high-quality content (43.0%).  In an online world of tweets, retweets, blogs and links  to other blogs, it is becoming difficult to provide content that your organization can call its own to reach marketing and business objectives. With all of the applications that can be used to automatically gather and share content on (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    6. Pinterest: A Tool to Curate Relevant Visual Content

      Explore Social Media Today (Jan 11 2012)

      Pinterest: A Tool to Curate Relevant Visual Content I am visual learner and I've been a content curator for years. I was drawn to Pinterest because the functionality is exactly how I've been using my flickr account for years, but makes it easier to share images you've found. (Read Full Article)

    7. Why No Social Love? Your Social Curation Is Too Obvious!

      Explore Social Media Today (Nov 21 2011) Social Media

      The quickest way to get thrown on a big pile of irrelevancy is to be a "me too" social drone. This is when a lot of what you share contains too much of the trendy stuff that a lot of others have already shared. (Read Full Article)

      Mentions:   Robert Scoble   Guy Kawasaki   Curation

    8. Everyone's a Curator Now...

      Explore Social Media Today (Oct 9 2011) Marketing , Social Media

      We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. (Read Full Article)

    9. Content Strategy Comes of Age: Five Lessons from Confab | Social Media Today

      Explore Social Media Today (May 23 2011)

      Content Strategy Comes of Age: Five Lessons from Confab | Social Media Today Opening keynote by Sean Tubridy Content strategy is a relatively new name for an old line of work. But in the era of “the internet has changed everything,” a content strategist is someone tasked with making sense of the wealth of content floating about in the ether. (Read Full Article)

      Mentions:   Minneapolis   Kristina Halvorson

    10. 4 Powerful Ways to Use Engaging Content to Build Business ...

      Explore Social Media Today (May 2 2011) Marketing , Social Media

      4 Powerful Ways to Use Engaging Content to Build Business ... Building Relationships With Content Marketing. ... Content curation – Sometimes, you need to take a break from building so much original content. It's hard and many businesses understand this. This is where content curation comes in. Think of it like this: content curators are like museum curators; they gather only ...Social Media Today - http://socialmediatoday.com/ (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    11. Employees as content curators | Social Media Today

      Explore Social Media Today (Mar 2 2011) Marketing , Social Media

      Employees as content curators | Social Media Today It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of content available on the Net and move it into a timeline over which you have complete control. .... Thanks Luis. I agree. It seems basic marketing skills seem to have been... March 2, 2011 by PamMoore ...Social Media Today - http://socialmediatoday.com/ (Read Full Article)

      Mentions:   Content Curation   Curation

    12. The Creative Plateau and Content Curation | Social Media Today

      Explore Social Media Today (Oct 11 2010) Social Media

      The Creative Plateau and Content Curation | Social Media Today Content curation is the human act of filtering online content. Much like a museum curator, an online curator unearths things that he or she thinks would be interesting or valuable to a larger audience and shares them. (Read Full Article)

      Mentions:   Content Curation   Curation

    13. Social Media Today | 5 Twitter Management Tools You Can't Live Without

      Explore Social Media Today (Feb 26 2010) Social Media

      Social Media Today | 5 Twitter Management Tools You Can't Live Without Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations. (Read Full Article)