The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, social blindness or far worse, customer unlikes and unfollows in will befall unsuspecting businesses en masse in social media. It will come down to a vital, but fixable disconnect. Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

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Curators now represent a new layer and function within the "information economy," argues Brian Solis. Curator social capital is earned through qualifying, filtering, and refining relevant content and how well objects spark engagement and learning.

Are you a content consumer or creator? Some might say both, but in reality, most serve a role between creation and consumption. Not quite creator and far from solely consuming content, social curators introduce a new and important role into the pyramid of Information Commerce.The traditional definition of curator is someone who is the keeper of a museum or other collection. In social media ...

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