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  1. Content Curation Marketing Today


  2. Articles from snid.eu

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    1. Curating content is no substitute for a proper content plan

      Explore snid.eu (Jan 31 2012)

      Curating content is no substitute for a proper content plan

      Unique content takes more out of the business because it gives more back to the business. (Well, it should do). If I wanted to be a content purist, I’d say that content curation is the equivalent of me turning up to a bake off with a shop bought cake and saying “Look! I baked a cake.” Nobody’s impressed (or fooled) by me pretending I’m a cake expert having never broken an egg.

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