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  1. Content Curation Marketing Today


  2. Articles from Only Dead Fish

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    1-4 of 4

    1. The 3 Pillars of Content Curation

      Explore Only Dead Fish (Apr 18 2012)

      The 3 Pillars of Content Curation

      For those of you who like taxonomies, here's a thought piece about the explicit and implict types of content curation, and how that plays across three types of content curation everyone tends to encounter frequently. 

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    2. Curators Work with Both "Stock" and "Flow" Content

      Explore Only Dead Fish (Mar 15 2012)

      Percolate founder James Gross often speaks about "stock" content, which he describes as "timeless and durable," and "flow" content, which is more disposable and, one might say, "newsy." He argues that "evergreen" or "stock" content leans toward the "original," while "flow" content lends itself to curation. As with all taxonomies, there is some value. As with nearly all "rules" related to content curation, it is a bit of a false dichotomy. One can curate stock content as easily as flow content, and one can be original when creating "flow" content as well as stock content. 

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    3. The 3 Pillars of Content Curation (Redux)

      Explore Only Dead Fish (Dec 9 2011)

      The 3 Pillars of Content Curation (Redux) My post about the 3 pillars of content curation elicited some good comments and debate around where self-curation fits within the model that I set out. My thought had been that it went across everything, but (in addition to this). (Read Full Article)

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    4. The 3 Pillars of Content Curation

      Explore Only Dead Fish (Dec 3 2011)

      The 3 Pillars of Content Curation Curation is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically. With an explosion of choice and noise, and attention becoming the new scarcity, how we choose to curate what gets that attention (or, as below, how it is curated for us) is hugely important to anyone in the business of creating content. (Read Full Article)

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