Between websites, blog posts, tweets, video, white papers and more, content has become the currency of the social Web. According to research conducted by AOL® and Nielsen®, nearly one-quarter of all social media messages and one-half of industry-specific social messages contain links to content. The newest Blue Paper™ and podcast from promotional products retailer 4imprint, takes a look at how businesses and marketers can harness the power of content to build relationships and offer value to target audiences. (Read Full Article)