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3 Content Marketing Myths
Explore Website Content Made Simple (May 14 2012)
Content marketing is not about "selling" in a direct sense, even though it is about "sales."
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Mentions: Content Marketing Blog
Content Marketers: Strategy First, Content Second
Explore Website Content Made Simple (May 11 2012)
Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business. Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.
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Mentions: Content Marketing Marketing Strategy
The Content Marketing Marathon: Curation and Outsourcing Can Help
Explore Website Content Made Simple (May 9 2012)
Marketing agencies and brands face one key problem as content marketing demands grow. The amount of content to produced is growing apace. Outsourcing is one potential solution. Content curation is the other.
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Mentions: ROI inbound marketing Content Marketing
10 Content Marketing Tips
Explore Website Content Made Simple (May 7 2012)
Today's online reader (and search engines) are looking for "magnetic" content: something that's thought-provoking and that they don't see on every other Web site. So, how to you create this dynamic content? Here are few tips:1. Use first hand knowledge. Readers most often come to you to solve a problem. Tell them your personal experiences. Even negative experience counts. In fact, according to Barry Feldman on Social Media Today.com, content about mistakes are some of the best-drawing articles on the Web.2. Interviews. Interviews are by definition unique. Plus, they all, but write themselves. Talk ...
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5 Tips to Boost Your Content Strategy
Explore Website Content Made Simple (May 4 2012)
Here are 5 tips for better content marketing. Make a calendar. This is not an editorial calendar that just gives your CMO a high level view. This is a dynamic document to be used and updated on a daily basis. Create a stream of ideas. Optimize for search. Your keywords should be in line with your content strategy. Sprinkle them throughout your content but don’t go overboard. You are still writing primarily for a human audience. It must sound natural. Make certain to use at least one keyword within the first 50 words of your content, in the title ...
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Mentions: Curation Blog Lead Nurturing
Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter
Explore Website Content Made Simple (Apr 27 2012)
SEO content marketing has been, and remains, one of the most effective strategies for companies wishing to get their brand out there and seen by the masses. However, well-meaning companies can easily lose their way when creating SEO content, becoming absorbed more in the clever SEO techniques that exist than in the creation of valuable content. It’s a balancing act to be sure, and one that you will have to perfect if your SEO content strategies are going to be successful. When the concept of search engine optimization was first introduced, many websites went overboard, stuffing as many keywords ...
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Mentions: SEO Content Marketing CMI
7 Tips for Creating a "More Popular" Blog
Explore Website Content Made Simple (Apr 23 2012)
Establishing a blog on your website is one of the fastest ways to make your product or service known. If you already have a blog and you aren’t getting the results you need, it is time to review your content and ensure it is going to attract readers, and most of all, hold their interest. Here are 7 tips to get your blog seen, read and shared.
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Mentions: Digg Business Blog Blog
Content Marketing, Curation Strategies: What Works for Media Also Works for Brands
Explore Website Content Made Simple (Apr 2 2012)
Since the entire purpose of a content marketing plan is to drive targeted traffic to your site, and then motivate that traffic to take action, it only makes sense to learn what works. Often, what works is quite similar to "what works" for any media outlet covering a subject area.
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Mentions: Content Marketing Curation
Does Your Brand Tell A Story?
Explore Website Content Made Simple (Feb 27 2012)
Businesses accustomed to the old media world of print, TV, and radio advertising might find it difficult to successfully transition to the new media marketing paradigm of “engage your audience” and not, “sell your audience.” One of the main reasons for old media marketing standbys to fail on the web is that your previously captive audience can now block or escape you. An effective approach is to tell them stories—genuine, beautiful, relatable stories. In other words, give them something that makes them want to stick around and read or watch your content as if it were a great magazine ...
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Mentions: Blog
5 Keys To A Business Blog Strategy That Gets Results
Explore Website Content Made Simple (Feb 17 2012)
Savvy business owners have known for some time that creating engaging website and blog content is crucial for attracting and converting website visitors.
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Mentions: Business Blog Blog
6 Fabulous Ways To Increase Blog Traffic
Explore Website Content Made Simple (Feb 6 2012)
So you have a blog. Whether it’s personal, business or special interest, the whole point of having a blog is to get people to read it. If the purpose of the blog content is to promote your business, you need traffic.
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Mentions: Huffington Post Blog Traffic Blog
5 Content Marketing Mistakes
Explore Website Content Made Simple (Jan 30 2012)
If the keystone of marketing today is content marketing, then having a "content strategy" makes a difference. There also are tactical issues relating not to the business objectives of a content strategy, but the "editorial focus" and "editorial execution" issues when a strategy is implemented, as well. Among the top problems are audience "mismatches," where content and audience interests are not aligned.
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Mentions: SEO Content Marketing Marketing Strategy
Coca-Cola: Content Marketing Is The Future
Explore Website Content Made Simple (Jan 18 2012)
A recent blog post by Joe Pulizzi over at the Content Marketing Institute reminds us all that content is the future of marketing, even for the big guys. Yes, Coca-Cola has come on board, with a new marketing mission statement that reflects its belief in the power of content marketing. It’s called Content 2020, and it’s an approach that takes into account the new ways that people consume and share information. (Read Full Article)
Mentions: Joe Pulizzi Content Marketing Blog
Content Sharing: How To Get Social Without Social Media
Explore Website Content Made Simple (Jan 13 2012)
Today’s consumers demand reliable, comprehensive and sharable content. More and more businesses understand how critical it is to educate potential customers on their products and services by leveraging online content. Content sharing can be leveraged in many areas. (Read Full Article)
Mentions: Blog
5 Ways To Make Your Blog All About Them
Explore Website Content Made Simple (Dec 16 2011)
Blogs, unlike newspapers and magazines, have a unique capability to interact with their readers. However, with such capability goes responsibility. The best blogs find ways to engage their readers while still maintaining a platform for editorial content and product sales.
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Mentions: Content Marketing Blog Content Marketing Institute
Why Your Blog Needs A Content Plan
Explore Website Content Made Simple (Dec 9 2011)
When I first started blogging, a content plan seemed like such an obvious yet foreign idea to me. Me? Procrastinating writer? Plan? Wasn’t it common knowledge that us creative types must write when we are inspired to do so, whenever and however often that might be? (Read Full Article)
Mentions: Blog
5 Content Development Tips For Small Business
Explore Website Content Made Simple (Nov 18 2011)
Content marketing is an approach to business outreach that involves providing customers with useful information in order to generate interest in your offerings and loyalty for your brand. This differs from traditional marketing strategies, which rely on direct attempts to create a market for your products and services. (Read Full Article)
Mentions: Content Marketing Blog
How To Create A Content Marketing Plan That Gets Results
Explore Website Content Made Simple (Nov 14 2011)
I only remember two things from my freshman Business Management class: the girl from South Beach who sat two desks over and the "K.I.S.S." mantra.
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Mentions: Content Marketing Blog
3 Compelling Reasons To Share Valuable Content
Explore Website Content Made Simple (Nov 11 2011)
OK -- so your business has a social media presence. You have a Facebook page which you (or someone you designated) posts to on a regular basis. You use Twitter to announce and share interesting tidbit about your company or that you've found on the web, and you (or again, your designated social media person) engages in discussions on LinkedIn and your company's blog. (Read Full Article)
Mentions: Blog
SEO Is Not Spam
Explore Website Content Made Simple (Oct 31 2011)
The best website in the world is of very little use if it can’t be found. This is where Search Engine Optimization (SEO) comes into play. The goal of SEO is to have your website be well represented in a search engine when a topic is searched for.
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Mentions: SEO
How To Create Mobile-Friendly Content For Your Visitors
Explore Website Content Made Simple (Oct 28 2011)
As Internet speeds continue to pick up for cell phones, mobile-friendly websites are becoming more important. Terms like: 3G, 4G and mobile hot spot weren't commonly-used a couple of years ago but they are quickly becoming part of the our every day conversation. Therefore, mobile content marketing should be a big part of your business plan. (Read Full Article)
Mentions: Content Marketing Marketing Strategy
6 Tips For A Killer Content Marketing Plan
Explore Website Content Made Simple (Oct 10 2011)
A content marketing plan is essential for online marketing success. Effective and educational content will provide more substance to your social media and search engine marketing efforts. It’s important for your content to be educational and informative because online consumers do not like being interrupted; they want to use the tools they have to learn more about products they are researching.
Content marketing is becoming more common and its proliferation is leading to changing customer expectations. Customers expect that brands and companies will put helpful information “out there” for them to discover. The growth of content marketing is also ...
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Mentions: Content Marketing Blog Marketing Strategy
How To Create Website Content For Your 3 Types Of Visitors
Explore Website Content Made Simple (Oct 7 2011)
When creating website content, you must make sure it is informative content. Your content should engage your visitors and pique their interest in what you have to offer. It should be focused and interesting to all three types of online visitors to your site:
Strangers: Visitors who don't know anything about you.
Friends: Visitors who already like your company.
Fans: Visitors who LOVE your company.
Strangers
To create website content that will catch the attention of strangers, you have to decide on the first thing you want them to see. These visitors are searching for answers to a particular ...
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Mentions: Blog
Why It's Time For Real Time Content Marketing
Explore Website Content Made Simple (Sep 26 2011)
Like the earth spinning around the sun, the Web never stops. Twenty-four hours a day, seven days a week, stuff keeps happening. And chances are, some amount of that stuff is happening in ways that, right now, are affecting your company and your customers and your brand.
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Mentions: America David Meerman Scott Content Marketing
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