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  1. Content Curation Marketing Today


  2. Articles from Holtz Communications + Technology

    holtz.com

    1-5 of 5

    1. Brand Curators have to Cultivate "Balance"

      Explore Holtz Communications + Technology (May 3 2012)

      Balance is even more vital for businesses than it is for individuals. Oddly enough, as journalists seem these days trained that "objectivity" is not possible, brand curators might, over time, assume a new role as objective observers of what is happening, even as the mass media abandons "objectivity" for "transparency" about its biases. Odd though it might seem, "balance" and "fairness" are values journalists are moving away from. Brands can do better. 

       

      (Read Full Article)

      Mentions:   Washington Post   Content Curation   Curation

    2. Time for company content curation to grow up

      Explore Holtz Communications + Technology (Jan 3 2012)

      There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to innovate more targeted, results-focused uses. (Read Full Article)

      Mentions:   Washington Post   Content Curation   Curation

    3. Curating news about the company for the intranet

      Explore Holtz Communications + Technology (Sep 16 2011)

      Curating news about the company for the intranet During a recent talk on content curation, I showed a page from American Electric Power’s intranet that included news about the company from external sources. Several in the audience wondered how the communicators at AEP curated that content, so I asked Internal Communications Director William Amurgis for a quick rundown. (Read Full Article)

      Mentions:   Content Curation   Curation

    4. Look at how some companies are using paid curation services.

      Explore Holtz Communications + Technology (Jul 6 2011)

      Look at how some companies are using paid curation services. Here's a quick review of some of the curated pages used by customers of some ... its products a “a web-based content marketing and content curation solution. (Read Full Article)

      Mentions:   Canada   Content Curation   Curation Station

    5. A look at how some companies are using paid curation services

      Explore Holtz Communications + Technology (Jul 5 2011)

      A look at how some companies are using paid curation services Here's a quick review of some of the curated pages used by customers of some ... its products a “a web-based content marketing and content curation solution. (Read Full Article)

      Mentions:   Canada   Content Curation   Content Marketing