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  1. Content Curation Marketing Today


  2. Articles from Marketing to Business Executives Blog

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    1. Top Eight Reasons B2B Marketers Use Content Curation

      Explore Marketing to Business Executives Blog (Dec 5 2011)

      Top Eight Reasons B2B Marketers Use Content Curation Content curation is the act of finding, organizing and sharing online content. This list provides the top 8 reasons why marketers should consider content curation as an important marketing tactic and a key component of their content marketing strategy. (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    2. Choosing the Right Topic for Your Content Curation Initiative

      Explore Marketing to Business Executives Blog (Dec 2 2011)

      Pawan Deshpande’s post on Crafting the Perfect Content Curation Strategy raised the important issue of how one chooses the right topic for a content curation initiative. The topic choice drives actions and investments. Moreover, the topic lays the foundation for engagement and becomes the focus for reputation building. Pawan points to three factors to consider in selection of the right topic: competitors’ content strategies, the volume of content on a subject, and audience interest. (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    3. Content marketers: throw out your editorial calendar! « Marketing ...

      Explore Marketing to Business Executives Blog (Mar 31 2011) Marketing , Social Media

      Content marketers: throw out your editorial calendar! « Marketing ... These same reasons make a strong argument for content curation in marketing. Through content curation, marketers can harvest timely, relevant topics from ...mktg2bizexecs.wordpress.com/.../content-marketers-throw-out... (Read Full Article)

      Mentions:   Content Curation   Curation   Patricia Seybold Group

    4. Sorting through content curation options

      Explore Marketing to Business Executives Blog (Jan 13 2011)

      Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. Further, you have the expertise to provide valuable commentary on changes occurring in that area. But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world. (Read Full Article)

      Mentions:   SEO   Content Curation   Curation

    5. Ten Use Cases for Content Curation in Marketing

      Explore Marketing to Business Executives Blog (Jan 13 2011)

      Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information.  But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used ... (Read Full Article)

      Mentions:   Content Curation   Curation