5 Tips to Take the Stress out of Writing Your Company Blog

Explore OpenView Venture Partners (May 18 2012)

Business blogging doesn't have to be so difficult or time-consuming. Here are five keys to making your blog writing stress and hassle-free.

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Comment Mentions:   Business Blog   Blog

"Discoverability" of Your Content is Why Either Social Media or SEO Matter

Explore OpenView Venture Partners (May 11 2012) Search , Social Media

Some would argue that social media makes search engine optimization less valuable. That might be beside the point, which is to use both to improve your content’s discoverability. They’re both simply means to an end.

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Comment Mentions:   Mashable   SEO

Even if "Free," Content has to "Add Value"

Explore OpenView Venture Partners (Apr 23 2012)

Though the principle might be self evident, curated content has to "add value" for readers or viewers, even if it is available at no incremental charge. 

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Content Curation Beyond Thought Leadership

Explore OpenView Venture Partners (Mar 28 2012) Marketing

Demonstrating thought leadership is among the most common reasons for content curation by business to business brands. It might seem counter-intuitive that thought leadership can be gained while sending visitors to your website elsewhere.

Over time, theory suggests, users will come to rely on a particular curated site as a reliable and authoritative curator of the "good stuff," saving users time. 

Also, every curated post provides an opportunity to improve seqrch rankings, over time, driving more visitors to a company’s website.

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Comment Mentions:   Content Curation   Content Marketing   Curation

Are You Curating Yet?!?

Explore OpenView Venture Partners (Mar 7 2011) Marketing , Search

Boost your Content Marketing Strategy with Content Curation NOW ... Answering these questions will ensure that any content you curate will be consumed by ...blog.openviewpartners.com/blog/the.../are-you-curating-yet (Read Full Article)

Comment Mentions:   RSS   Pawan Deshpande   Content Curation

How to Boost your Content Marketing with Content Curation ...

Explore OpenView Venture Partners (Jan 5 2011) Marketing , Social Media

Late last year I wrote about our process for content curation on the Content Marketing Institute. Be sure to read the article in full. ...blog.openviewpartners.com/.../how-to-boost-your-content-ma... (Read Full Article)

Comment Mentions:   Joe Pulizzi   Content Curation   Content Marketing