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Outbrain study on content referrals shows less social engagement
Explore eMedia Vitals (Aug 10 2011) Search , Social Media
Twitter, on the other hand, is its own curator, where users can choose who they follow and what content they consume all at once. This is driving brand loyalty away from the publisher and instead creating loyalty to the Twitter stream, Sasson said. "It's almost like Twitter has become your editor," he said. "Each of the articles that you're reading, you're coming from Twitter into them, rather than relying on your publisher." (Read Full Article)
HuffPo's Twitter editions: The next great curation frontier?
Explore eMedia Vitals (Apr 9 2010)
Editors curate the authors, but they don't curate the tweets themselves, which leads to an uneven stream of informative tweets mixed with the inane. OK, so Twitter is not a hotbed of Pulitzer material – we already knew that. But it does offer a new (endless) source of content, giving your readers a sense of what’s hot – while keeping them on your website, driving more traffic, and offering more options for advertisers. (Read Full Article)
Comment Mentions: Huffington Post Curation Blog
Curation: The End of Content Aggregation As We Know It
Explore eMedia Vitals (Feb 19 2010) Science
When it comes to the problems plaguing digital publishers, a museum is the last place one would think to look for solutions.
However, there is a growing movement asserting that journalists and museum curators have more in common than meets the eye. After all, museum curators, like journalists, are often tasked with condensing complicated subjects into easily digestible and enjoyable exhibits.
(Read Full Article)
Comment Mentions: Content Curation Curation







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