Articles from iMedia Connection

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How to ensure your content marketing is sustainable

Explore iMedia Connection (Dec 5 2011) Marketing

That's where content curation comes in. Rather than reinvent the wheel, curation is a continual approach to judiciously finding and presenting relevant, topical, and current content on a given topic, industry, or area. It's a common tactic. (Read Full Article)

Comment Mentions: Content Curation Content Marketing Curation

5 Curated Content Sites That Should Win An Award

Explore iMedia Connection (Jul 28 2011) Marketing

When the dog days of summer hit Cambridge, I hit the movie theater to catch up with the movies already capturing buzz as early contenders for the Oscars. And this time of year never disappoints when it comes to new releases -- from the go-to franchises like "Cars" and "Kung Fu Panda," to action-packed flicks like "Transformers," to films that keep audiences thinking long after the credits end, such as "Tree of Life." The qualities that make a movie compelling are similar to those that make a good curated news site... (Read Full Article)

Comment Mentions: HiveFire Content Curation Curation

Getting savvy with content creation - iMediaConnection.com

Explore iMedia Connection (Apr 26 2011)

In an era where marketing is supplanting advertising and storytelling is an essential part of the marketing message, carefully curated content is an immense brand asset not to be overlooked. Here's why. (Read Full Article)

Comment Mentions: Blog

What's driving the content marketing evolution?

Explore iMedia Connection (Nov 4 2010) Marketing

One way online marketing is doing so is through content curation. So, what is a content curator? Rohit Bhargava defines the content curator as someone "who ...www.imediaconnection.com/content/27901.asp (Read Full Article)

Comment Mentions: Rohit Bhargava Content Curation Content Marketing