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  1. Content Curation Marketing Today


  2. Articles from contentmarketinginstitute.com

    1-15 of 15

    1. The Importance of Asking “Why” When Curating

      Explore contentmarketinginstitute.com (Apr 16 2012)

      The Importance of Asking “Why” When Curating

      Asking "why?" is an important strategy for content marketing or curation, and it is for any bit of journalistic writing. Brand content should focus on delivering value to prospects or customers beyond the product or service provided, for some obvious reasons in the case of complex business-to-business products, where it is not intuitive "why" a product is even needed.

      (Read Full Article)

      Mentions:   Content Marketing   Curation   CMI

    2. Facebook Content Marketing Lessons from Large Auto Brands

      Explore contentmarketinginstitute.com (Mar 6 2012) Social Media

      Facebook Content Marketing Lessons from Large Auto Brands

      Here's a look at how some players in the automotive industry use Facebook for content marketing. 

      (Read Full Article)

      Mentions:   Content Marketing

    3. Expert Predictions for Content Marketing 2015

      Explore contentmarketinginstitute.com (Feb 24 2012) Marketing , Social Media

      Expert Predictions for Content Marketing 2015 Content experts weigh in on what’s ahead. Consider this fair warning.   We asked: • Content Marketing 2015: Where are we headed? • Tech 2015: What technologies will change the field? • Company 2015: Which companies ‘get it’? • Personal 2015: How will we change as marketers? Stan WoodsManaging DirectorVelocity Partners CM 2015 In the last 12 months—particularly in the United Kingdom—there’s been a greater focus on analytics. The content marketing ninja of 2012 and beyond is someone who knows what great is, but also understands through analytics how to measure it and optimize it. Currently about 80 percent of our ... (Read Full Article)

      Mentions:   ABC   Asia   New York Times

    4. "Influence" is a "New" Value Provided by Curation

      Explore contentmarketinginstitute.com (Feb 24 2012)

      "Influence" is a "New" Value Provided by Curation

      In a way, "social influence" has begun to emerge as an important measure of brand leadership, and is a growing factor in determining seach rankings. For that reason, content curation has a new role to play in the search rankings process. 

      Content, in general, and content curation, specifically, have begun to take on new importance, in that regard. 

      (Read Full Article)

      Mentions:   Curation

    5. How Big Will Content Curation Be in 2012?

      Explore contentmarketinginstitute.com (Feb 24 2012) Marketing

      How Big Will Content Curation Be in 2012?

      We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content.A content curator assembles a quality collection of third-party and original content that is of keen interest to a particular audience, selects the best content for presentation, adds commentary valuable to the audience and publishes to the audience's preferred channels. Content curation tools use technology to facilitate these steps.  Marketers use content curation to establish a reputation as ...

      (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    6. How 3 Content Levels Can Make for Better Content Planning

      Explore contentmarketinginstitute.com (Feb 22 2012) Marketing , Social Media

      How 3 Content Levels Can Make for Better Content Planning

      Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.

      (Read Full Article)

      Mentions:   PowerPoint

    7. 7 Ways to Bring Your Community into the Content Creation Process

      Explore contentmarketinginstitute.com (Jan 26 2012) Social Media

      7 Ways to Bring Your Community into the Content Creation Process Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process. (Read Full Article)

      Mentions:   Content Marketing   Storify

    8. 5 Actionable Tactics for More Efficient Content Marketing

      Explore contentmarketinginstitute.com (Nov 2 2011)

      5 Actionable Tactics for More Efficient Content Marketing Here are 5 actionable suggestions to help you efficiently manage the time it takes to produce great content for your B2B marketing campaigns. (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    9. Tips and Tools for Better Listening for Content Marketing

      Explore contentmarketinginstitute.com (Nov 1 2011) Social Media

      Tips and Tools for Better Listening for Content Marketing A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlooking these days. Joe calls this role a Chief Listening Officer or the “air traffic controller for your social media and other content channels.” (Read Full Article)

      Mentions:   Joe Pulizzi   Content Marketing

    10. Content Curation Tips from Pawan Deshpande [Video]

      Explore contentmarketinginstitute.com (Sep 21 2011) Marketing

      Content Curation Tips from Pawan Deshpande [Video] Just like museum curators who find the masterpieces out there, content marketers can find tremendous opportunities in curating content that will be valuable to their audience. At Content Marketing World, we caught up with Pawan Deshpande, CEO of HiveFire, Inc., to learn more. (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    11. A Food Pyramid for Content Marketing

      Explore contentmarketinginstitute.com (Sep 15 2011) Marketing

      A Food Pyramid for Content Marketing At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. (Read Full Article)

      Mentions:   Content Marketing   Curation   Blog

    12. 7 Tips for Diving into Content Marketing

      Explore contentmarketinginstitute.com (Aug 3 2011) Marketing

      7 Tips for Diving into Content Marketing Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how content can support the purchase process. (Read Full Article)

      Mentions:   Content Marketing

    13. The Three-Legged Stool Strategy of Content Marketing

      Explore contentmarketinginstitute.com (Mar 23 2011) Marketing , Search

      Content curation is the concept that we become the “expert filter” for our ... Curated eBooks – one example is this 2011 Content Marketing predictions eBook ...www.contentmarketinginstitute.com/.../three-legged-stool-strat... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    14. The Mathematics of Content Marketing

      Explore contentmarketinginstitute.com (Nov 17 2010)

      The Mathematics of Content Marketing As Amanda Maksymiw shared in a recent post, content curation – the act of gathering, organizing and sharing information – is a fairly simple way to stay top of mind with your audience. Instead of creating content from scratch, ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    15. Content Mobility: The Key to Content Migration | Content Marketing

      Explore contentmarketinginstitute.com (Sep 27 2010) Marketing , Social Media

      Content Mobility: The Key to Content Migration | Content Marketing As your content marketing effort gears up, chances are you’re going to be producing a lot more content. (Read Full Article)

      Mentions:   CMS   Content Marketing