We’ve talked a lot recently about marketers starting thinking like publishers. We’ve outlined three key phases of the publishing cycle: planning, sourcing, and governing. To dive deeper, let’s take a look at sourcing content. After your team of go-getter content strategists have planned for the type of content that is required to meet business, brand and consumer needs — the type of content that’s going to inspire, resonate and promote engagement through relationship building — you are now tasked with the question: Where’s all this awesome content going to come from? Creating content from scratch is expensive ... (Read Full Article)