When Microsoft’s Bill Gates wrote his essay containing the phrase “content is king,” a snowball of reality began rolling down this digital mountain we all reside upon. It is true, content of all kinds is still king, and will always be, but the ways in which audiences consume it, this is what communicators need to understand – this is the so called “leading edge” of digital speak. I know, volumes have been written about this subject, in case the reader is condescendingly chuckling. But, what about those reading this from “out there” who are not Brian Solis? Who are not ... (Read Full Article)