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  1. Content Curation Marketing Today


  2. Articles from ClickZ

    clickz.com

    1-5 of 5

    1. 'Optimize': A Practical Guide to Content Marketing

      Explore ClickZ (Apr 27 2012)

      'Optimize': A Practical Guide to Content Marketing

      For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice. Odden contends in "Optimize" that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing. Those stakeholders - who can also benefit from content marketing - include public relations, customer service, and human relations. The book emphasizes that marketers must create content that's relevant to customers and prospects. It ...

      (Read Full Article)

      Mentions:   Social Media   SEO   Lee Odden

    2. If Content Is King, Then Context Is Queen

      Explore ClickZ (Dec 22 2011)

      What is considered uniquely valuable and compelling for consumers? (Read Full Article)

      Mentions:   At&T

    3. Become a Content Curation King

      Explore ClickZ (Aug 29 2011) Social Media

      "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). (Read Full Article)

      Mentions:   Chicago   Clay Shirky   Content Curation

    4. The New Era of Digital News Consumption. It's Curated for Consumers

      Explore ClickZ (Mar 21 2010) Newspapers

      In today's news marketplace, the average adult faces an overwhelming amount of information. The average city-dwelling adult sees more than 7,000 messages a day, or about 500 messages per waking hour. On a typical day, 46 percent of Americans get their news from four to six media platforms, including local and/or national television stations, radio news, national and/or local newspapers, and online outlets where they view two to five sources, based on recent Pew Research. (Read Full Article)

    5. How To Encourage Social Engagement

      Explore ClickZ (Feb 25 2010) Marketing , Social Media

      How To Encourage Social Engagement In marketing we talk a lot about engagement, as in "engagement with ads, engagement with the brand, and engagement with the audience." So, how is "engagement" redefined in the context of the social Web? To start, consider the basic activities that take place around traditional media and then map that into a social context. (Read Full Article)

      Mentions:   India   Curation   Blog