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The Open and Shut Case for Content Curation
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Ad Week in Nyc: A recruiter's take
Explore Marketing Magazine (Oct 14 2011) Social Media
With so much talk at this year’s conference around content curation and building online communities you would think AdWeek would be practicing what it preached. This was a big no-no and I hope to never attend an advertising or marketing conference that is not leveraging the power of the community. The good news is that the conference did video tape all of the sessions
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HuffPo at 5: attracting millions of readers and cash | Media News
Explore Marketing Magazine (Apr 28 2010) Newspapers
Nevertheless, while HuffPo has made advances in original reporting, it still relies largely on commentary and aggregation for attention. “We’ll always curate news in addition to having our own original content because that’s the way the Internet works,” Lerer says. “That’s the model. If you don’t link and if you don’t get linked to, then I think it’s an impossible model.” Though some sites are adopting or considering pay walls (the Times says it will begin metering traffic next year), the Huffington Post has thoroughly embraced web culture. (Read Full Article)
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