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  1. Content Curation Marketing Today


  2. Articles from Advertising Newspaper

    adweek.com

    1-3 of 3
    1. When Brands Become Publishers, They Have to Act Like Publishers

      Explore Advertising Newspaper (May 16 2012)

      When Brands Become Publishers, They Have to Act Like Publishers

      IBM social strategist Jack Mason noted that brands have to "take the steps to actually care about what users want to know" rather than hurling a disconnected, unengaging banner ad at a user and expecting results. You might say the same about content efforts as well.

      (Read Full Article)

      Mentions:   IBM

    2. New NetShelter Product Lets Brands Become Content Curators

      Explore Advertising Newspaper (May 16 2012)

      New NetShelter Product Lets Brands Become Content Curators

      Tech-centric blog network NetShelter has brands recommend other articles that might be of interest to the reader. 

      (Read Full Article)

      Mentions:   Blog

    3. Newspapers Aren't Going Anywhere

      Explore Advertising Newspaper (Sep 1 2010)

      Technology: Organizations need to elevate the role of technology and technology partnerships to board-level status. The future will be about how to use technology to curate, combine and aid discovery of articles to relevant audiences at scale. This will require world-class technology smarts. (Read Full Article)

      Mentions:   India