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When Brands Become Publishers, They Have to Act Like Publishers
Explore Advertising Newspaper (May 16 2012)
IBM social strategist Jack Mason noted that brands have to "take the steps to actually care about what users want to know" rather than hurling a disconnected, unengaging banner ad at a user and expecting results. You might say the same about content efforts as well.
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New NetShelter Product Lets Brands Become Content Curators
Explore Advertising Newspaper (May 16 2012)
Tech-centric blog network NetShelter has brands recommend other articles that might be of interest to the reader.
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Newspapers Aren't Going Anywhere
Explore Advertising Newspaper (Sep 1 2010) Newspapers , Social Media
Technology: Organizations need to elevate the role of technology and technology partnerships to board-level status. The future will be about how to use technology to curate, combine and aid discovery of articles to relevant audiences at scale. This will require world-class technology smarts. (Read Full Article)







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