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  1. Content Curation Marketing Today


  2. Articles from GigaOM

    gigaom.com

    1-7 of 7

    1. Shopping Sites Curate, Too

      Explore GigaOM (May 21 2012)

      Keith Ferry, president of Markdown.com, and new president of Marketplace, explains the value of a curated shopping site: “We are handpicking and curating [small businesses] for our audience.”

      (Read Full Article)

      Mentions:   America

    2. Twitter Bolstering Both its Curation and Creation Capabilities

      Explore GigaOM (May 15 2012)

      Twitter illustrates the blended use by a content source of content curation and content creation. And Twitter is making moves to bolster both its curation features and its "content creation" features. Twitter now will provide users who want it a weekly curated email designed to show users content they might be interested in from elsewhere in their social graph. The email is clearly an extension of the move towards curation that Twitter made when it acquired Summify earlier in 2012. Also, Twitter appears to be hiring editors and producers to curate content on an active basis.  Twitter apparently is looking ...

      (Read Full Article)

      Mentions:   Content Curation   Curation

    3. "Big Data" Analysis Will Aid Marketing

      Explore GigaOM (Apr 24 2012)

      One oft-mentioned advantage of content curation is that it helps drive better search engine rankings. Of course, that is a hoped-for proxy for direct business results, such as higher sales. As desire to mine "big data," business-to-business marketers will find themselves wanting much-better analytics, to refine marketing strategies and tactics, including the benefits of content curation. 

      (Read Full Article)

      Mentions:   Amazon   Los Angeles   IBM

    4. When is the social curation bubble going to burst?

      Explore GigaOM (Feb 15 2012)

      When is the social curation bubble going to burst?

      French startup Pearltrees just scored another $6 million to help scale up its social curation service that helps people save, sort and share what they find on the web. But with dozens of services in play, is this a bubble waiting to pop?

      (Read Full Article)

      Mentions:   Curation   Social Curation

    5. Twitter acquisition confirms that curation is the future

      Explore GigaOM (Jan 19 2012) Social Media

      Twitter's purchase of Summify, which delivered an email summary of interesting links from a user's social networks, shows Twitter is trying to get smarter about how it filters the flood of information users are exposed to. It's a challenge that's only going to grow. (Read Full Article)

      Mentions:   Curation

    6. Use content curation to keep your team on the same page — Online Collaboration

      Explore GigaOM (Jun 23 2011) Social Media

      Use content curation to keep your team on the same page — Online Collaboration Web content curation is nothing new. What is new, however, is that there are a growing number of tools that allow you to do your own curation for your own purposes. How can curation help keep your remote team on the same page? (Read Full Article)

      Mentions:   RSS   Content Curation   Curation

    7. @Xerox new Content Curation Tool: @Trailmeme and the Web of Intent

      Explore GigaOM (Aug 26 2010) Social Media

      @Xerox new Content Curation Tool: @Trailmeme and the Web of Intent Trailmeme is a conceptual necessity to the organization and creation of Web content in the endless flux of the stream. I feel it is evolving a new and valuable breed of content curation and creation. I'm not allowed to say too much about Trailmeme, as it's still under wraps, but I do want to give a few high-level observations. (Read Full Article)

      Mentions:   Content Curation   Curation