It isn’t yet clear whether Pinterest will “work” for business-to-business marketers.
What is clear is that it is among the top three or four social networks, and arguably the bigges that is built nearly exclusively on content creation. Moreover, Pinterest has gotten to the pinnacle very quickly.
If you assume that, in the advertising and promotion business, messages flow to where the audience is, that suggests at least a possibility that Pinterest will become a more-important venue for B2B marketers and content curators.
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