OMS Q&A #3
Question: “Wouldn’t you need an established brand for say Twitter to work in a B2B environment?”
Answer: Social media and content curation exist as means to establish your brand through new marketing channels and conversation contexts. Of course brands that have already established a powerful brand identity and online presence are at an advantage in the B2B space online, just as they are at an advantage offline – people know them, and will follow their online content simply because they trust their brand. Twitter helps brands that struggle to get noticed by providing them with popular channel with which to communicate. Through information search, unknown brands that curate content well have the opportunity to provide that content, along with their brand indentity, to weary information seekers. When it comes down to, people trust the source that consistently answers their questions. If the content you showcase is relevant to B2B businesses, they will begin to follow you and utilize your brand as an online information resource.