Content marketing is at the top of this New Year’s resolutions list written by Drew Hendricks at Forbes. It’s no secret that content is on the rise and it’s becoming more and more critical for businesses to adopt content marketing into their strategy. Hendricks agrees with this, and acknowledges that marketers must plan out their strategy first.
The first step toward ramping up your business’s content marketing strategy this year is putting a plan in place. Print media professionals have long used editorial calendars to schedule content, but in recent years they’ve become popular with marketers.
Best-in-class marketers know to set up their workflow strategy before diving into content development. The editorial calendar is a necessary tools for marketers looking to stay on top and produce an organized flow of content; providing more value and dependability for readers.
Read original article at Forbes.com…