With the evolution of technology and its continuous integration with marketing, content marketers always have to be on their toes. This means evolving with the digital marketing space and making the necessary changes to find success. Jake Sorofman provides us with six changes digital marketers must make to take on digital disruption.
It’s closed loop—data must course from one channel to the next like liquid to inform personalized experiences that intersect audiences on a wandering path to purchase. Marketers must learn to trace the thread from investment to outcome, developing a discipline for continuous optimization.
Content should always be developed, executed, promoted and analyzed with your buyer’s interest and goals in mind. It’s also important to make sure your marketing and sales teams are on the same page when it comes to continuously optimizing content. Keep an ear open to what your audience is asking for and adjust accordingly.
Be sure to check out the rest of Jake’s digital marketing must-dos.
Read original article at Gartner Blog Network…