You’ve put a lot of time into creating a great piece of content, but how can you be certain it’s going to get noticed – and by the right audience? It’s crucial to spend time planning and executing a targeted promotion strategy when you publish content. Kyra Kuik gives promotion advice on email, third-party sites and social media networks in this article on Social Media Today.
Here are some of her tips on email content:
- Always personalize emails with readers’ names (Hey Greg!)
- Make sure your content is useful–aim to provide value to your readers
- Put your brand’s personality front and center
- Keep things visually interesting
It’s important to remember not to overwhelm your subscribers with emails. Maintain a consistent frequency based around important content launches. Keep the written content to a minimum, as well. Recipients will be much less likely to read a wall of text.
For more tips on the when and where of effective social promotion, check out the full article.
Read original article at Social Media Today…