Most B2B brands use Content to Connect with Customers says Report

 

Curata’s B2B marketing survey revealed that most brands use content these days to connect and engage with customers and prospects:

According to a recent report most B2B brands are using content to connect with their leads and existing customers. This, of course, is putting more emphasis on creating unique, engaging content. One expert suggests the best way to remain informed about content creation – and curation – is to pay attention to the influencers in the space.

Furthermore, the report also shows that the use of curation as a content marketing strategy is on the rise.

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