When the tax and consulting firm McGladrey sought to extend its voice among company directors and senior executives, it created a curated site called Board Member Brief.
The site posts links to stories from Bloomberg, Forbes, and other media outlets that interest its audience. One story suggests that companies need to disclose political contributions; another explores whether Facebook will distort the Nasdaq.
“The curation of content for us has a strong halo effect for your brand,” says Eric Webb, senior director of Go To Market Services at McGladrey. “And for those people who subscribe, they react well to the variety of content you bring to them.”
Read original article at Ragan Communications…