Michael Brenner of SAP shares his thoughts on the top three content marketing metrics to keep an eye on: Reach. Engagement. Conversion.
He has illustrated these metrics along with other subordinate metrics in the infographic below.
Michael’s metrics are reminiscent of the four content marketing metrics proposed by Jay Baer of Convince and Convert. Jay’s top four metrics are consumption, sharing, leads and sales.
Of course, none of these are really metrics themselves but more like classes of metrics. To actually get a handle on them you need to measure other metrics such as page views, visits, subscribers. For a full listing of the secondary metrics, see Michael’s original post.
Read original article at B2B Marketing Insider…