Meditations on Content Curation

Hi, my name is Kara. I’ve been interning at Curata this summer in the marketing department, and today is (sadly) my last day. I came to Curata in June with little understanding of what content curation actually means. Now that I’ve made it through a summer of curation, I thought I would share some thoughts on successful content curation as well as some of the key tricks of the trade that I’ve picked up over the past few months.

Content Curation is a relatively new internet marketing strategy. It is especially suitable for people who have mostly been relying on content marketing. It entails looking for information on a particular subject, gathering it, organizing it systematically and finally presenting it to your internet audience. Contrary to content marketing which uses original content, curation gathers content from their original sources before systematically presenting it to the internet audience. For effective relaying of information, content curation uses a wide range of media like videos, infographics, book lists, resource pages, social media, etc.

A marketing strategy that is very similar to curation is aggregation. This is an automated process of gathering information from various sources based on the keywords. Curation on the other hand, which is manual, is the better option between the two. This is mainly because curators can easily choose relevant data from various sources and arrange them systematically according to their preference. In aggregation, the automated process may not include some crucial information or it may not be preferably arranged. Therefore, you can think of it as a form of ‘curation gamble’ since it does not guarantee you excellent results.

Due to its ability to gather relevant information on a particular subject and relay it, content curation is regarded as a transcendent marketing strategy. It is especially effective as a search engine optimization strategy. Online surfers would prefer accessing all relevant information from a single source as opposed to scanning through different sites to gather patches of info. Therefore, a meritoriously organized content curation strategy is guaranteed to win you a lot of internet traffic from search engines. For effectual maximization of content curation as your marketing strategy, here are five simple pieces of advice I have learned in my time here at Curata that can help to guide anyone through the curation process:

Focus on valuable content
Your content curation is nothing without valuable content to draw traffic. There are many core subjects which most internet surfers largely search and find very interesting. These are the particular subjects which you should gather relevant, creative information and post it in your site or blog. Similar content in many sites, regardless of the value of the subject, is not very effective in drawing the target traffic into the individual sites. Therefore, for your blog or site to stand out from the rest, you should deviate from this by ensuring that the content should be creatively gathered based on the interests of your target traffic.

Use reliable content curation tools
|With so many content curation tools available online, it’s hard to choose one and trust that it will do all you need it to. However, for successful curation, the best and most effective tools are often those recommended by other marketers in your industry. Why? Because they know the target audience and can help you identify yours. Once you know your audience, then you can focus your curation. The most reliable content curation tools include superior features, which help you find, organize, publish and keep up-to-date with your curation content. Additionally, good tools focus on the high quality content only.

Focus on quality, not quantity
Many site owners and bloggers make a mistake of focusing on quantity over the quality of the content they choose to curate. This strategy however, is a lot less effective in attracting traffic than publishing only high quality content. Therefore, rushing into filling your site with content doesn’t pay at all. It is crucial to always countercheck the quality of any content before publishing it. Quality content leads to higher SEO ratings.

Mix curated content with original content
By including multiple opinions on your topic, you establish a trustworthy voice for your audience. One of the best ways to do this is to combine original content with curated content from other sources. A balance of information is key. What’s more, the content you gather as you curate may not always contain exactly what you desire, so you should make sure to fill in any information gaps with your own work. Take the time to research, prepare your own original content, and publish it. As you prepare your original content, make sure it is transcendent and creative, and that it can work well with your curated content so everything feels cohesive on your site.

Always credit the sources of the curated content
This is one of the most crucial rules of content curation. If you don’t credit the original source of your curated content, you will be automatically regarded as a plagiarizer. To add on to any shame you (should) already feel from stealing someone else’s work, search engines also enforce strict policies against plagiarizing, which could lead to terrible SEO results. Therefore, to sustain the relevant marketing strategy, you have to credit content sources.