With 70% of B2B marketers producing more content this year than last year, we can only expect that number to rise in 2015. If you are part of this 70%, are you tracking the performance of your campaigns and optimizing them for lead generation? Louis Foong of The ALEA Group Inc., provides ten tips to take into consideration the next time you plan a content marketing campaign. One tip to remember? Serve content in bite-sized chunks.
Instead of using only case studies and whitepapers to deliver in-depth, analytical content, the company effectively uses Infographics. While these graphical content pieces are a quick read, they are certainly not lacking in depth of content. On the contrary, because the information is presented in a visually appealing and compelling manner, the facts are more easily understood, retained, and best of all, shared.”
To learn more on how to structure a content marketing campaign, be sure to read the rest of Foong’s article and download our latest eBook, Business Blogging Secrets Revealed.
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