Heidi Cohen, one of the industry’s leading content marketing experts, provides a good list of reasons why blogs should be one of the top priorities for your content marketing strategy. More importantly, she provides a list of steps to take to ensure that your blog is one of your top content marketing tools. Her Step #8 indicates the need to Socialize your Blog Content:
This means getting your content distributed on social media platforms. Recognize that you can’t just appear on a platform to promote your own content. You must curate and share other people’s content.”
I’d add curation as an element of two of her other steps as well: Plan your Blog’s Editorial Calendar and Integrate your Branding into your Blog. Content curation done right can help reduce the resource requirements of a successful blog, provide your audience with valuable 3rd party content and perspective without them having to search elsewhere, and give you the opportunity to add your own commentary and insight to others’ experts opinions.
Read original article at Actionable Marketing Expert…