Livefyre CEO: Social curation makes us brands authentic

Jordan Kretchmer, CEO of the popular commenting system LiveFyre, talks about the role of curation, and particularly social curation with respect to brands:

People are talking about your brand every day. Social curation enables marketers to tap into what people are already saying about your brand on social networks and then use it to promote their products in an effective, authentic way.

He highlights that curation’s dual roles in organizations, first to listen, and the second to amplify.

Read original article at Performance Marketing News…