As marketers attempt to perfect their content strategies, they are bound to make mistakes along the way. Kevin Cain argues that some of the best insight about content marketing has come from these missteps. He provides a list of lessons he’s learned from his mistakes, such as the importance of sufficient resources:
A lot of companies, particularly small ones, think that they can tack content marketing on to their existing marketing team’s responsibilities without adding any headcount. In theory it’s a good idea, but in practice it just doesn’t work. That’s because not only does the approach have the potential to distract your existing team from its other responsibilities, it also makes it virtually impossible to give your content program the attention it needs to drive meaningful results.”
Read his full list for more valuable lessons and check out our Content Marketing Tactics Planner to widen your content marketing education.
Read original article at Jeffbullas’s Blog…