Carolyn Cohn of Compukol Communications takes an interesting angle in this piece about “lean content marketing”. Many people are either intimidated by the act of creating content, or simply don’t feel as if they have the time to do it right. Carolyn provides some simple yet effective tips for improving the efficiency and effectiveness of your content marketing efforts.
One of her key points is to “keep it simple”. It’s harder to write less than more, so I’m glad to see her driving this point home. Another good point:
It is also important that you don’t discount the value of content curation in this situation.” [i.e., when executing your content marketing strategy]
Carolyn is quick to point out that curating other people’s content in a savvy way can help you be a better content marketer. I’d add that curation is a necessary step to being less egocentric, and advancing to the step of an enlightened content marketer. It will bring more value to your audience, and make your content marketing process more efficient. And as Carolyn says,
You can share a combination of the two.”
That is, use content curation to complement your original, created content.
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