Marketers are constantly looking for ways to improve their strategies, increase ROI and generate brand awareness. This will, of course, continue into 2014, but what are the leading tactics marketers are turning to? As you may have guessed, adjusting content for mobility is among the top strategies. Content curation also continues to gain importance as a must-have practice.
Companies need to adopt both a creation and curation strategy in 2014 in order to stay relevant and compete with the vast amounts of content being produced and shared online. Companies don’t have to always create unique content and new stories.
Creating a content strategy that includes creation and curation is necessary for marketers to keep their heads above the flood of content in the coming year.
Read original article at demandgenreport.com…