It is widely known that content marketers should be marketing their content on various social media channels. But, this content should also be inherently social — allowing community interaction through comments and contribution. Heidi Cohen explains:
Social content is shorthand for the terms “social media” and “content marketing.” It represents content and link sharing on various social media platforms. Yet, for marketers, the social content definition is broader and, often, not well understood. Social content is about how the content is created, not shared or distributed!”
Heidi points out that content should always be created with user participation in mind. Check out her list of 4 ways to generate these conversations.
Read original article at Actionable Marketing Expert…