According to our recent study, the best marketers use a content marketing mix of 65% created content and 25% curated content. To make that 25% meaningful, it’s important for us to produce a curated piece of content that inspires our audience. There are five key elements that go into a successful curated post including a new title, the main text, a new image, a quote, and a call-to-action. In this podcast, Pam Moore discusses that audiences want to hear different perspectives through a curated piece, not just a summary of the original source.
Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it requires both art and science to see real benefit.”
Listen to Pam’s podcast to learn tips on creating stronger curated content that boosts your company’s thought leadership. To learn more about content curation, take a look at our eBook, The Ultimate Guide to Content Curation.
Read original article at pammarketingnut.com…